Privacy policy

Processing personal data

Personal data constitutes all statements and information relating to an identified or identifiable person. In addition to contact information such as your name, telephone number, address, e-mail address (or other information you give us as part of an order or participation in a contest or survey, for example), in some circumstances also your IP address, which we log when you visit our site, and other information like the pages you looked at and your reactions to offers displayed on our site are also part of the personal data that we collect.

What are cookies?

On our websites we use so-called cookies. Cookies are small files that are saved on your computer or mobile device when you visit or use our websites. Cookies save certain settings via your browser as well as data regarding the exchange of information with the site via your browser. When cookies are activated, a cookie ID is assigned that is used to identify your browser and to use the information collected in the cookie.

Most of the cookies we use are temporary and are automatically deleted from your computer or mobile device after your browser session has been ended. We also use permanent cookies too. These remain saved on your computer or mobile device after you end your browser session. Depending on the type of permanent cookies they remain on your computer or device for between one month and 10 years and are then automatically deactivated after the programmed period has expired.

Why do we use cookies?

Cookies help us to make a number of functions on our websites available. For example, cookies can save your country and language settings as well as store your shopping basket even if you visit different pages in one Internet session.

By using cookies we can also capture and analyse the usage behaviour of users who visit our websites. That in turn enables us to create more user-friendly and effective sites and make your visits as enjoyable as possible. We can also display information that is specifically customised for you interests.

We use cookies in order to optimise advertising as well. Cookies allow us to show you advertising and/or products and services that are relevant to you based on the usage information we have collected from your visits to our sites. Our goal here is to make our Internet offering as attractive as possible for you and to display advertising that presumably relates to your areas of interests.

Which data is captured?

Cookies capture usage information such as the date and time of your visit, the name of the site you visited, the IP address of your device and the operating system you use. Cookies provide information such as our sites you visit and which sites you came from before you arrived on our site. Using cookies also helps us keep track of what topics you were researching on our websites sites.

Cookies from third parties

The cookies or similar technologies saved on your computer or mobile device can also come from other companies within the Swisscom Group or independent third parties such as advertising partners or Internet service providers.

These cookies help our partner companies to display advertising that is tailored to you as well as to measure its efficacy. Cookies from partner companies also stay on your computer or device for between one month and 10 years and are then automatically deactivated after the programmed period has expired.

Our advertising partners only have access to data based on the cookie ID. This only includes online usage information such as which of our Internet sites you visited and what content you used.

For registered Swisscom customers, the online usage information can be linked with information about the use of Swisscom products and services, and about demographic data such as age, region and gender, which can in turn be used by advertising partners. Our customers have at any time the right to object this use of data by specifying their settings on their Customer Center account or contacting our customer service.

Which web analysis and tracking technologies do we use?

We use Web analysis tools to get information about how people use our sites and Internet offerings. These tools are usually provided by third parties. Typically, the information for this purpose is captured with cookies and sent to a third-party server. Depending on the provider, these servers are sometimes in other countries.

The transfer of information is done by using shortened IP addresses, which prevents the identification of individual end-user devices. Your IP address is not linked with other data from these third parties. Any onward transfer by third parties will only be based on legal regulations or as part of a data processing service agreement.

We use retargeting technologies on our Internet websites. This lets us appeal to users of our Internet websites with advertising on third-party Internet websites. The advertisements displayed on Internet websites you visit is based cookies in your browser, a cookie ID and an analysis of previous usage.

If you visit our Internet website from an EZ member country (EU and EFTA member countries with the exception of Switzerland), we only use the following third-party cookies and tracking technologies to identify traffic from the EZ, control the deployment of tools, eliminate errors and optimise our Internet website:

Solution Category/Scope Provider Address
Google Analytics Web Analytics Google Inc. 1600 Amphitheatre Parkway
Mountain View,
CA 94043 USA

How can the use of cookies and Web analysis tools be prevented?

Most Internet browsers automatically accept cookies. With your browser setting you can tell your browser not to accept cookies or to ask you before a cookie is accepted from a site you are visiting. You can also delete cookies on your computer or mobile device by selecting the corresponding function in your browser.

If you decide to reject our cookies or the cookies and tools of one of our partner companies, you may not be able to see certain information on our websites or use some of the functions that are intended to improve your experience.

Storage duration and data deletion

We store and process your personal data for as long as is necessary or as long as is required or permitted by law for the purpose of its collection. Your personal data is then deleted from our systems or anonymised so that you can no longer be identified.

How you can contact us

If you have any questions or concerns, you can contact us as follows:

How can we change this statement?

We reserve the right to change this statement at any time. The version published on our websites is the valid version.